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4 Reasons Women Avoid Investing in Themselves (and Why it Matters)

Have you ever thought about the differences in the way men and women invest in themselves?

Let’s compare…

A guy’s best friend calls to tell him he’s been offered 2 tickets to the Super Bowl. In a skybox. With unlimited free beer and food.

The tickets are going to cost $1000 each and there will be extra cost for airfare. The friend’s contact needs an answer right now or the deal’s off. What do you think the guy is going to do? Tell his BFF that he has to ask his wife first and miss out on the opportunity? I don’t think so. He’ll be sitting in that skybox.

Compare that with a recent client conversation I had. Joanne’s really struggling with insomnia, weight gain and just generally feeling like she’s stuck. She’s done a lot of research on perimenopause but has yet to find any real help. We talked through her symptoms, goals and ways I could help her.

At the end of our conversation she said, “This sounds like just what I need. But I have to run it by my husband.” When I followed up with her, she was apologetic and told me that her husband didn’t think this was a good time to spend the money. I felt so deflated because I KNEW I could help her.

Why is it that women hesitate to pull the trigger and invest in a program that clearly meets their needs?

This is very different from men who, when presented with an opportunity that has value are able to get to “yes!!” very quickly.  No hemming and hawing, no “Let me have a few days to think about this,” and certainly not “I have to check in with my spouse about the investment.” Ever.

Even when the woman is the primary breadwinner, she often doesn’t feel she has the authority to say yes to investing in herself without checking with her partner first. Why does this happen?

Here are the top 4 reasons I hear why women won’t invest in themselves.

“I need to check with my husband (or anyone else) first.”

You are highest authority on your life.  Your spouse, your sister, or your best friend does not know what is best for you. Get clear on what you need, want and deserve, and go out and get it.  It’s not up to your spouse or anyone else to give you permission to invest in yourself – it’s up to you.


Tweet: Investing in yourself sends a powerful message to you and the world.


I get that you and your partner need to agree on your budgeting, etc. But I guarantee you, if you are reaching your goals and growing in your life, you’ll be happier. And that alone will be worth the price in your partner’s eyes.

“I’m not sure this is the “right” time.”

There is never a “right” time to invest in yourself. If you’re feeling miserable and stuck day after day in a job or a marriage or a health problem and there’s an answer out there, you are wasting precious, valuable time in your life. It is costing you much more in terms of relationships, quality of life and happiness than the amount you’ll spend to get where you want to go.

“I’m not clear about the return on investment.”

Women worry, “Will I get enough out of this?” and “Will this be a mistake?” Ensuring that your investment offers a healthy return is a choice – it’s based on your actions and decisions, not some random act or chance occurrence. It requires research and due diligence to know if an investment is sound, but more than that, it requires confidence and commitment that you’ll make sure the money you spend on yourself will be worth it in the long run. And if you really aren’t clear on the results you can expect, ask questions.

“I should spend the money on my kids… or a new roof.”

Women often experience an internal struggle when it comes to spending money on themselves. Kids, husband and home maintenance may feel like bigger priorities.

I’m not talking here about women who are hesitating AND barely able to feed and clothe their children. I’m talking about women who are well-paid and have discretionary income and still have reservations about spending anything on themselves. You need to give to yourself before you can give to others.

I’m not saying any of this to criticize women. After all, I am one. And I understand that different personality types process their thinking differently. But I also know that given enough time, we can talk ourselves out of anything. There is value in being a “quick-decider”. I learned that long ago when I began working with a coach.

Am I discerning? Yes.

But I rarely waffle if I see value and it feels like a HELL YES!  I’ve invested thousands of dollars in my personal and professional growth to get where I am today.

Ultimately, here’s why this is so important.

Investing in yourself sends a powerful message to you and the world. The message is this:

I am valuable. And I am important enough to invest the resources it takes (time, energy, and money) to create results and realize my full potential in the world.

The Medipreneurs Summit 2018 is a perfect opportunity for men AND women to invest in themselves. If you have a nugget of an idea that is longing to be born, this is the place for you. We’ll have seasoned intrapreneurs and entrepreneurs for you to connect with who can help you launch into your creativity (even if it’s part-time). Details here: www.medipreneurs.com.

Register for the Medipreneurs Summit between now and December 31 and you’ll be eligible to receive a free registration. We’ll give you one to share with a friend or a full refund of your registration fee. You choose.

We are three smart, fierce, and pretty quirky pharmacists who chose to get out of the box, become entrepreneurs, and find freedom by starting our own businesses. This allowed us to pursue our passions, and approach health care holistically with the focus where it should be – on the patient.

The three of us joined forces to help each other through the journey from traditional pharmacist to business owner and from this we have seen the good, the bad, and the ugly along the way. We spent years working to create business models and systems that work; to understand the marketing strategies necessary for growth; and to grow our highly successful businesses.

We made a choice to forge new paths in healthcare, and take back the power to heal that a pharmacist should have. Although we’re each following our own unique passion, we are united in our purpose: To give other medical professionals the tools to do things differently and join us as leaders in this new movement in pharmacy.

We work and network with many pharmacy entrepreneurs and INTRApreneurs, and we are witnesses to how THESE are the pharmacists who are not only finding true autonomy and are able to provide real patient-centered care, as they should be, but they’re also finding greater financial success doing so.

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