Speakers & Presenters

The Medipreneurs Summit 2018 is bringing you vibrant and engaging pharmacy leaders who have created success both as entrepreneurs and intrapreneurs; as well as expert business and marketing entrepreneurs and coaches.

Keynote Speaker

Lisa Larter

Founder of lisalarter.com

Lisa Larter, founder of lisalarter.com, is a Business Consultant, Social Media Strategist, and Speaker. She works with businesses to maximize their profits and scale beyond their dreams, using social media, relationship marketing, and dead-simple, eye-opening systems. She’s helped increase the visibility and profits of a wide range of clients — including retail groups, authors, realtors, brick-and-mortar businesses, shopping centers, online entrepreneurs, and, her favorite big-name advisee, Deepak Chopra. His feedback? “Lisa, you’re the best.”

Topic 1: Jump! Use Your Gifts to Live Your Dreams

After listening to Lisa, you’ll be able to:

  1. Identify 1-2 ideas for a new service or a new business that you would be interested in pursuing or are pursuing.
  2. List and discuss the barriers, including fears, that hamper pursuit of your ideas.
  3. Create a list of three insights with steps you can implement when you get home.
  4. Prioritize the ideas presented to integrate into your plan.

Topic 2: Beyond the Bottom Line; Measuring What Matters in Your Business

After this workshop, you’ll be able to:

  1. List three key outcomes that you currently measure for your business/practice.
  2. List three new outcomes/metrics that you identify during this presentation that could further define your value.
  3. Describe the importance of the data found in these outcomes/metrics in the growth of your business/practice.

“I am known for my no-nonsense approach to helping business owners get results. You won’t get fluff from me, only the facts and an expectation that if you really want your business to grow, you will dig in and do the work.”

— Lisa Larter

Dan Garrett

BSPharm, MS, FASHP
Asheville, NC

Topic 1: Lessons from Jerry Maguire; It’s all about Relationships

After listening to Dan, you’ll be able to:

  1. Understand and apply the key principles for establishing rapport as a basis for creating win-win relationships.
  2. Use your immediate relationships to expand your network and generate enthusiasm for your big idea.

Topic 2: From Seeds to Success; How to Grow Your Big Idea.

After this workshop, you’ll be able to:

  1. Apply the concepts of process research and documenting outcomes that make a difference to test and prove your idea and make it replicable under multiple conditions.
  2. Understand the real need your idea is meeting and how to package and share your success so that people will immediately see the benefit to them and want to apply it in their situation.

Dan is Chief Trailblazer of the Blue Ridge Mountain Group LLC, a consulting group that helps others find their own way by engaging the spirit and creativity of individuals, organizations and communities to develop shared leadership and management systems to benefit their organizations and those they serve.

As a hospital pharmacy director for over 20 years, Dan facilitated the original Asheville Project and then worked nationally with the APhA Foundation to replicate it as the Patient Self-Management Program and Diabetes Ten City Challenge. Dan is co-author of the book “Testing the Limits of Teams: Implementing Self-Management in Health Care”, published over 20 peer reviewed articles and delivered keynote presentations in over 30 states. He serves on the Homeless Advisory Committee in Asheville, is Vice Chair of the board of the Diana Wortham Theatre and serves on the board of Asheville Youth Mission.

Stephanie Kiser

Director of Rural Health and Wellness Clinical Assistant Professor UNC-Asheville School of Pharmacy

How to Sell Your Service to the C-Suite

After listening to Stephanie, you’ll be able to:

  1. Describe the difference between selling your service to the medical executive compared to the financial executive.
  2. Identify ways to achieve engagement and stakeholder buy-in from the start of your negotiations.
  3. Commit to two steps you will take after this conference to prepare yourself for your next proposal to a member of the C-Suite.

Stephanie Kiser is the Director for Rural Health & Wellness for the UNC Eshelman School of Pharmacy. On the Asheville campus, she leads the Rural Pharmacy Health Scholars program, the only graduate certificate program of its kind being offered in a school of pharmacy. The certificate program prepares student pharmacists for collaborative, interprofessional practices that will serve the unique healthcare needs of North Carolinians living in rural and small communities.

Stephanie received her BSPharm from the UNC Eshelman School of Pharmacy in 1992 and joined the US Public Health Service upon graduation. Serving as a Lieutenant Junior Grade Staff pharmacist on the Cherokee Indian Reservation, she was heavily influenced to serve vulnerable populations and integrate public health and pharmacy practice into her career path. As one of the original pharmacists providing care for Asheville Project patients, she has had the opportunity to participate in and develop innovative disease management, medication assistance, and prevention programs. Prior to her role with UNC Eshelman School of Pharmacy, she held the position of Executive Director at Mission Health, the largest employer in Western North Carolina.

Working with local public health and community non-profits, Stephanie remains engaged with work to improve the health and wellness of residents in Western NC. She currently holds Board positions with the Buncombe County Board of Health and Human Services serving as co-chair for the local Community Health Improvement Advisory Committee, and with The Community Foundation of Western North Carolina, as Vice-Chair. Her past community service contributions were recognized in 2003 when she was awarded the Bowl of Hygeia Community Service Award for NC.

Suzanne Keyes

PharmD, F.A.C.A.

Building a Cash-Based Health and Wellness Consulting Practice

After listening to Suzanne, you’ll be able to:

  1. Compare & contrast the allopathic and functional medicine models
  2. Recognize several opportunities to increase supplement/nutraceutical sales using functional medicine logic
  3. Design customized “packages” for patients using a variety of resources (compounds, food plans, testing, consultations)
  4. Describe the process of incorporating a cash-based service model into a retail pharmacy setting

Suzanne Keyes graduated with a Bachelor of Science degree from Southwestern Oklahoma State University College of Pharmacy in 1996 and returned to academia in 1999.  In 2004, she graduated with her Doctor of Pharmacy from the University of Oklahoma.
Suzanne has had 20 years’ experience in varied pharmacy settings; retail management for a chain drugstore, nursing home consultant, hospital pharmacist and her current position as a functional medicine compounding pharmacist.  Her passion to get to the underlying cause of disease is what drove her to pursue advanced education and eventually certification as a Functional Medicine Practitioner through the Institute for Functional Medicine.

Aligning herself with the root cause model, Dr. Keyes’ philosophy remains steadfast; “with the proper support, the body has an innate ability to heal itself.” Dr. Keyes combines her educational knowledge of nutrient depletion that is caused by prescription medications with her functional medicine training of the biological systems and pathways. This combination has propelled her to help patients by assessing their nutrient status and correspondingly she designs supportive therapies including supplements, nutrition as well as lifestyle with the desired outcome of arresting and even reversing chronic disease.

As a Fellow of the American College of Apothecaries, Dr. Keyes spends her time outside of the lab designing, speaking for and teaching several courses at the home office in Bartlett, Tennessee as well as traveling to individual pharmacies for ACPE-accredited onsite training.

Michelle Rabell

Marketing Strategist
Owner of IndigaMedia, Inc

Topic: Creating Your Personal Brand to Get Noticed On and Off-Line

In this workshop you’ll learn:

  1. The elements of The Personal Brand Formula™ and how to use the formula to create your own strong online presence, that attracts your ideal clients and turns them into customers.
  2. The top 3 mistakes entrepreneurs make that deteriorate their chances of online success.
  3. The most effective strategies to connect with and market to your local community, both on- and off-line, as an independent pharmacist creating new, innovative services.

Michelle Rabell is the owner and CEO of IndigaMedia, where she helps conscious business owners to create a strong brand identity and integrated marketing strategies that align with their purpose and mission. She works with passion-inspired small businesses, non-profits, and start-ups.

Michelle has served in marketing leadership roles for a variety of organizations. Her marketing and communications career began in the non-profit healthcare sector. She spent ten years at Mission Health Systems, the largest healthcare system in Western North Carolina. During this time she developed and managed a new department, created hospital-wide workshops, and spearheaded Mission Health System’s digital marketing, public relations and communications initiatives with a focus on social media.

Michelle was instrumental in leading book sales for the the largest international professional trade association dedicated to the training and development field, Association For Talent Development in Alexandria, Virginia. Michelle also served as the Marketing Director for Uplevel You in Asheville, North Carolina, where she developed and directed content and engagement strategies to increase brand awareness and generate thousands of new leads.

Michelle received her BA from Boston College in 1991.

She currently lives in Asheville, North Carolina with her two children.

Carol Sirianni

BS Pharm, RPH
Independent Consultant and Project Manager

Topic: Simple, Effective Marketing for Your Community Pharmacy

In this workshop you’ll learn:

  1. Identify the top five most effective types of marketing for your practice/business.
  2. List the core elements you need on your website to highlight what is most unique about your practice/business.
  3. Strategically select four actions you will take to optimize your marketing when you get home.

Carol Sirianni has over 35 years of Executive Management experience in acute care, long-term care, retail and specialty pharmacy. Carol uses her wealth of experience and knowledge to assist pharmacy business owners and organizations with growth and expansion, efficiency, technology, reimbursement, marketing and regulatory challenges. Clients range from small to large pharmacy owners, a social media marketing company and non-profit pharmacy organizations.

Anna Garrett

CoFounder of Medipreneurs

Read Her Bio

Michelle Fritsch

CoFounder of Medipreneurs

Read Her Bio

Sue Paul

CoFounder of Medipreneurs

Read Her Bio

Greg L. Alston

Entrepreneur, Pharmacist

Read His Bio

Topic 1: Networks, Dreams, and Stepping Stones

After listening to Anna, Michelle, Sue, and Greg you’ll be able to:

  1. Identify three challenges shared by at least two other people in the session.
  2. The top 3 mistakes entrepreneurs make that deteriorate their chances of online success.
  3. Prioritize three new concepts, tools, or resources you will research for your business or practice.
  4. Collect the contact information of at least two people who can be a source of support, brainstorming, and problem solving in the future.

Topic 2: Choose-Your-Own-Adventure in business or practice – Michelle Fritsch

After Michelle’s workshop, you’ll be able to:

  1. List five key areas of development for a business or unique practice.
  2. Document five resources that you can use to further develop your business or practice after the conference.
  3. Develop a plan including all 10 components of the adventure to further develop your business or practice.

Topic 3: Panel discussion with Medipreneurs co-founders

Questions? Contact us!



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