Why You Need a Niche in Business (and How to Find It)

I want to talk to you about why it’s important to find your niche in business. My business happens to be in the wellness arena, and regardless of whether or not yours is, this is still something that you need to think about. You cannot market to everybody, and if you do, then you are unlikely to hit your target.

If you look at my website ( you see immediately that I help women who are between the ages of 40 and 60. Now, does that mean I won’t help women who are 35 or I won’t help somebody who’s 63? No. It just means that when I focus my marketing, it is going to be directed toward that particular age group. When you come onto my website, you know exactly who it is I work with.

I call myself a menopause expert, because that’s what I am. I don’t call myself a health coach. If you are in the wellness arena, I think this is really important to think about, because if you call yourself a health coach, then you have no way to differentiate yourself from all of the graduates of the Institute of Integrative Nutrition, who are being churned out en masse, and many of those people have no medical background. You worked really hard for that pharmacy degree, and that needs to be front and center in your marketing, in addition to whatever else you’re doing.

Check out this week’s video for tips on how to figure out what your niche is.

Come to Medipreneurs Summit and surround yourself with a team that can help you get there. We want to give you the support, the guidance, the steps, the resources. We want to envelop you in a community that will walk with you each step of the way.

We are three smart, fierce, and pretty quirky pharmacists who chose to get out of the box, become entrepreneurs, and find freedom by starting our own businesses. This allowed us to pursue our passions, and approach health care holistically with the focus where it should be – on the patient.

The three of us joined forces to help each other through the journey from traditional pharmacist to business owner and from this we have seen the good, the bad, and the ugly along the way. We spent years working to create business models and systems that work; to understand the marketing strategies necessary for growth; and to grow our highly successful businesses.

We made a choice to forge new paths in healthcare, and take back the power to heal that a pharmacist should have. Although we’re each following our own unique passion, we are united in our purpose: To give other medical professionals the tools to do things differently and join us as leaders in this new movement in pharmacy.

We work and network with many pharmacy entrepreneurs and INTRApreneurs, and we are witnesses to how THESE are the pharmacists who are not only finding true autonomy and are able to provide real patient-centered care, as they should be, but they’re also finding greater financial success doing so.

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